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You will receive the exact bottle and vending item shown in the auction if you are the successful bidder. Unless you're buried with them or break them, someone else will own them a hundred years from now.
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In 2011 Cornucopia began doing business as the Moxie Beverage Company to market Moxie and Moxie-branded products.
A website, Drink Moxie.com, was created to promote Moxie. Demand for Moxie has waned in recent years, although the brand persists in New England and Pennsylvania.
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In its decision to step up efforts to distribute the product, Cornucopia cited increasing requests for Moxie from fans across the country.
In 2007 it launched pilot sales in Florida and in 2010 granted distribution in Florida to Florida Micro Beverage Distributors.A unique advertising tool was the Moxie Horsemobile, a modified automobile whose driver sat on a large model of a horse. A 1935 Rolls-Royce Moxie Horsemobile was sold for ,000 at the May 20, 2011, Mecum Auction in Indianapolis, Indiana.Moxie at one time maintained about two dozen of them, and they appeared in parades and other public functions.In a later case in New York, the Moxie Nerve Food Company won a lawsuit against Modox, which subsequently went out of business.President Calvin Coolidge was known to favor the drink, and Boston Red Sox slugger Ted Williams endorsed it on radio and in print. White once claimed that "Moxie contains gentian root, which is the path to the good life." The brand suffered a significant decline in sales during the 1930s, which is thought to have been caused by the company's decision to expand its sugar reserves at the expense of its popular advertising campaign.But in 2010 the Moxie Man logo was removed from labels because it was thought to be too old-fashioned.