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Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.Also like Stories on other social apps, these videos will vanish in a day.
(More to come on that this fall.) Again, Bumble’s interest in video has a lot to do with how the company feels the format will help users show more of themselves, which is the common thread between all the dating apps’ embrace of video.
“We’re hoping to create an overall experience where people can feel more relaxed being themselves, and more excited to meet and get to know other people.” This feature will push Lively beyond dating to help users just generally meet new people. Top dating apps like Tinder, Bumble and others have also adopted friend-finding features as of late, as they become more like social networks.
And Bumble is preparing to launch into professional networking in September, with the debut of Bumble Bizz.
And they’re meant to be a combination of photos and videos, similar to what’s available on Lively.
Plus, you can narrate the content if you’d like, to describe the imagery you’re showing.
”On Hinge we encourage our members to be authentic with one another because we know that leads to the best connections,” explains Hinge founder and CEO Justin Mc Leod.
“Our profiles already do a great job, but video creates the opportunity for our members to learn about potential matches in a way that simply can’t be captured with still photos and text.” The company will also encourage video adoption, too, by showing Hinge profiles with video to five times more people it says.“It’s more of a way to storytell, and express yourself beyond a photo,” explains Bumble co-founder CEO Whitney Wolfe, “but in a way that was native to how we in our audience already use social media video.We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.But these newer dating apps like Lively, Bumble and Hinge aren’t alone in making video a key feature in their updated user experiences.Even longtime dating giant is getting into the video game.This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.